A Development of the Training Course for Writing Business English Letters through Online Application
Keywords:training course, business english letter writing, online application
AbstractThe purposes of this study are 1) to investigate KMUTNB officers’ needs regarding writing business English letter skills; 2) to develop the training course for business English letter writing through online application; 3) to explore KMUTNB officers' opinions towards the developed course; and 4) to evaluate the effectiveness of the developed course. The study was conducted with KMUTNB officers whose work is relevant to international cooperation. The writing tasks mostly used by KMUTNB officers were analyzed by using the data obtained from the needs analysis. The improvement of the officers’ writing ability was analyzed by using the scores obtained from the business English letter writing test (Pretest and Posttest). Dependent t-test was implemented to compare the pre and posttest scores. Content analysis was employed to report the officers' opinions towards the course. For the effectiveness index (E1/E2), the data from the worksheets and the business English letter writing test were analyzed. The findings reported a cover letter as the often used type of business English letters. When comparing the pretest and posttest scores, it showed that the developed course could improve KMUTNB officers’ writing skills. For the opinions towards the course, they reported the positive opinions towards the course contents and the online system. However, the improvement of the registration system was recommended. From the calculation of E1/E2, the results showed that the percentage of the scores from the worksheets at the end of each lesson was 85.19% and the percentage of the posttest or the achievement scores was 63.26. The findings (85.19/63.26) indicated that the obtained effectiveness index did not pass the set E1/E2 (70/70).
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Copyright (c) 2016 Thitiporn Srikitcharoensak, Supalak Nakhornsri
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